Tarte Cosmetics
Duochrome Eyeliner
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Duochrome Eyeliner *
Creative concept & digital execution
For our new Y2K-inspired, multi-colored eyeliner launch, I crafted a visual concept that brought nostalgic 2000’s design to mind while highlighting the color story of each shade. With names like “butterfly clip” and “low-rise jeans”, we wanted our target demographic to be transported back to carefree girlhood nostalgia from their youth.
Macaron blush & glow duo launch
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Macaron blush & glow duo launch *
Creative concept & digital execution
I selected the typography and graphic elements to evoke a French-cafe-meets-coquette aesthetic, playing on the naming and packaging of the product in an on-trend viral style. I executed the concept across our socials and website and generated enough buzz to sell out multiple shades in the first week after launch.
Tarte Lime Collection x Diet Coke Lime collab
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Tarte Lime Collection x Diet Coke Lime collab *
Typography & digital assets
I used generative AI to bring to life the lime animation and to create a custom type built out of sliced lime texture, giving the collab a totally unique feel and a visceral “flavor” of its own.
E-comm design
E-comm design
Video & Animation
Video & Animation
