Art direction & digital design

June + Vie is a new brand launched by Fullbeauty in 2023. My team was tasked with developing the brand’s identity and visuals that would resonate with a younger demographic than our brand’s legacy customer. In collaboration with the senior art director, we casted new talent with a fresh young look, developed the visual themes of the campaign and scouted locations to match the vibe, and directed on-set during the campaign shoot. I then executed our digital assets for email, site, and social using the imagery.