Lands’ End
Fall Holiday 2022
Fall Holiday 2022
Storyboarding, art direction & video editing
This video was created for Lands’ End’s fall/holiday 2022 collection to play on the in-store experience wall, explaining performance features and details of our outerwear line as the customer is experiencing the product in real time. I presented the storyboard and concept to our VP of creative, art directed the stop motion photography in our in-house photo studio, and created the video and graphics in Adobe AfterEffects.
Back to School '21
Back to School '21
Art direction & design
For our Back to School ‘21 Kids campaign, I presented my visual concept to our VP of Creative & Creative Director, and then executed this concept across site, social, email and print assets, branching out from my digital role to design a full catalog spread.
